How to strengthen your school’s brand using Teno?

With increased competition in the educational sector, schools are adopting branding seriously and more than ever before. To position a school’s brand clearly and effectively one has to work on not just one area of communication but multiple areas such as painting an accurate school culture, facilitating constant teacher-parent communication using parent communication apps, implementing an environment of growth and learning. Let us explore all the channels through which schools can strengthen their brand.

1. Creating brand identity

Creating unique logos and choosing colour schemes to create an identity for your college is necessary to stand apart. Designing a particular look and feel that can resonate with students and parents is crucial. The look will also create a brand recall in the minds of people whenever they see the logos anywhere. Investing in designing will go a long way.

2. Implementing strong communication

 Facilitating constant communication between the school, students and parents are very important. This process can be made transparent by adopting parent communication apps such as Teno that allows schools to share important updates, assignments, homework and also offers one-to-one interaction with parents in order to help them take part in their child’s education directly. Parents can also pay fees instantly using Teno.

3. Regular social media presence

 Having a brick-and-mortar building is not enough anymore. An online presence cannot be avoided. Building a website, creating accounts on all social media platforms is a requisite. Creating engaging and useful content for the parents and students will not only increase the engagement rate but also help the school in getting new student enrollments.

4. Building trust and credibility

 The lifetime of a school is determined by its ability to build trust over time and sustain a belief in the parents that their student’s future is in credible hands. This can be made easy by adopting technology and parent communication apps . Parent communication app for schools have features such as informing parents about a child’s absence, allowing parents to track students’ performance using detailed analytics, uploading school timetables for parents to view anytime, and much more.

 There are many teacher-parent communication apps or parent communication apps for schools that offer a wide range of features to run the school administration smoothly. Marketing and branding are very crucial for schools to put out their story among others and make the community realize how much your school is dedicated towards the holistic growth of their children. Apps like Teno help in making this process extremely streamlined and manageable for the school’s management. We suggest you request a demo today to find the endless opportunities that your school can explore with the help of Teno.